Marketing and Consultation Strategy
Common scenarios we help with
Post-Acquisition
Build the right marketing action plan in the first 100 days post acquisition.
Crafting an effective marketing action plan in the first 100 days post-acquisition is vital. Focus on aligning branding strategies, integrating marketing systems, and leveraging synergies. Conduct thorough market research, refine messaging, and develop targeted campaigns. Build strong relationships with key stakeholders for long-term success.
Strategic Planning
Determine the marketing budget required to hit targets and identify areas to cut spend.
Determine the optimal marketing budget necessary to attain defined goals and pinpoint opportunities for cost reduction across various marketing channels and activities without compromising overall effectiveness.
Scaling M&A
Quickly integrate marketing operations of new acquisitions into your platform company.
Efficiently assimilate the marketing operations of newly acquired companies into your platform by implementing a comprehensive strategy that aligns processes, systems, and teams for optimal performance and collaboration, thereby maximizing the collective impact of the integrated entities.
How we help transform your marketing results
Data operations and reporting
We conduct a thorough audit of key funnel metrics benchmarks to meticulously analyze conversion rates and establish tailored KPIs aligned with your business objectives. Additionally, we implement a specialized infrastructure for measuring demand generation performance across multiple channels, ensuring accurate tracking and empowering data-driven decision-making to optimize your marketing strategies effectively.
Content road map
Identify gaps in your content inventory and strategize on filling them to support various stages of your buyer’s journey.Receive a tailored content marketing roadmap outlining essential content required to bolster demand generation efforts.
Demand generation
We provide insights into which campaigns yield the greatest return on investment (ROI) for your pipeline. Our team specializes in identifying new opportunities for demand generation and offering tailored marketing strategies to capitalize on them. We conduct assessments to pinpoint quick wins for rapidly scaling short-term lead flow, while also developing a sustainable long-term demand generation strategy. Additionally, we offer budget forecasts to support your marketing initiatives.
Budget
Obtain a projection of the required Marketing Qualified Leads (MQLs) to meet your sales forecasts. Our team will then propose a marketing budget to the board aligned with these sales projections.
Team
Identify the core strengths and areas for improvement within your team’s skill set, pinpointing the talent required to facilitate the expansion of marketing efforts and meet demand. Seek assistance in recruiting essential team members, agencies, and freelancers to accomplish your marketing objectives.
